Building a Stronger, More Vibrant White Salmon — Together
White Salmon is a special place. Our downtown, our small businesses, our historic character, and our incredible community are what make this town unique.
Now, a new nonprofit is bringing those pieces together with a shared vision for the future.
White Salmon Main Street is a community-driven nonprofit dedicated to strengthening the heart of White Salmon through economic vitality, community connection, thoughtful design, and events and experiences that bring people together.
As a Washington State Main Street community, White Salmon Main Street will work alongside local businesses, residents, property owners, nonprofits, artists, volunteers, and community partners to create a thriving downtown that is welcoming, vibrant, economically healthy, and distinctly White Salmon.
And this isn’t just an organization for a few people.
It’s an opportunity for everyone who cares about White Salmon to get involved.
What Does White Salmon Main Street Do?
White Salmon Main Street follows the nationally recognized Main Street Approach, organized around four interconnected areas of work:
Economic Vitality
A healthy downtown starts with a healthy business community.
The Economic Vitality committee focuses on supporting local businesses, encouraging entrepreneurship, strengthening the downtown economy, and identifying opportunities for business recruitment, retention, and growth.
Projects may include:
- Supporting existing businesses
- Business recruitment and retention
- Identifying opportunities to fill vacant storefronts
- Supporting entrepreneurs and new businesses
- Helping businesses access resources and information
- Exploring programs and initiatives that strengthen the local economy
Promotion
Great communities give people reasons to visit, shop, gather, and stay awhile.
The Promotion committee helps tell the story of White Salmon and creates opportunities to bring residents and visitors together. This includes events, marketing, storytelling, and experiences that celebrate our community and encourage people to explore and support local businesses.
Projects may include:
- Community events and festivals
- Downtown promotions
- Marketing and storytelling
- Seasonal campaigns
- Supporting local arts, culture, and entertainment
- Promoting White Salmon as a destination
Explore White Salmon serves as the promotional arm of White Salmon Main Street, helping share what makes our community special and encouraging visitors and residents alike to explore, experience, and support White Salmon.
Design
The places we create and care for shape how people experience our community.
The Design committee focuses on the look, feel, functionality, and long-term character of downtown White Salmon. Its work may include projects that improve public spaces, storefronts, streetscapes, wayfinding, landscaping, public art, and overall downtown aesthetics.
Projects may include:
- Downtown beautification
- Public art and murals
- Streetscape improvements
- Wayfinding and signage
- Placemaking
- Historic preservation
- Improving public spaces and gathering places
Community Partnerships & Outreach
A thriving downtown doesn’t happen in isolation.
The Community Partnerships & Outreach committee connects White Salmon Main Street with residents, businesses, nonprofits, civic organizations, volunteers, and community partners. The goal is to make sure the work of Main Street reflects the community and creates opportunities for people to participate.
Projects may include:
- Volunteer recruitment and coordination
- Community engagement
- Partnerships with local organizations
- Outreach to residents and businesses
- Educational programs and workshops
- Connecting community members with Main Street projects and opportunities
Where Do You Fit In?
You don’t need to be a business owner or have Main Street experience to get involved.
Maybe you love planning events.
Maybe you’re passionate about small businesses.
Maybe you have ideas for making downtown more beautiful.
Maybe you want to help create public art.
Maybe you’re great at organizing people.
Maybe you have experience with marketing, fundraising, design, grant writing, communications, or community development.
Or maybe you simply love White Salmon and want to help make it even better.
There is a place for you.
Volunteering doesn’t necessarily mean attending every meeting or taking on a major commitment. Committees will have projects and opportunities of all sizes, and you can contribute your time, skills, ideas, and connections in ways that work for you.
Help Shape the Future of White Salmon
White Salmon Main Street is being built by the community, for the community.
The decisions and projects we take on today can help shape what downtown White Salmon looks and feels like for years to come.
We’d love to have you be part of it.
Ready to get involved?
Tell us a little about yourself, your interests, and how you’d like to participate. We’ll connect you with the committee or project that is the best fit.
Have an idea but aren’t ready to join a committee? We’d love to hear that, too.
Together, we can build a downtown that supports local businesses, celebrates our community, welcomes visitors, and reflects what makes White Salmon such a special place.
BECOME A VOLUNTEER:

