Explore White Salmon, Washington
  • HOME
  • BLOG
  • STAY
  • EAT & DRINK
  • WINE COUNTRY
  • SHOP
  • BE WELL & RELAX
  • SERVICES
  • EVENTS
    • MARCH | TreeFest
    • MAY | Wildflower Festival
    • MAY | Wine Walk
    • JUNE-SEPT | NIGHTS IN WHITE SALMON
    • JULY | 4th of July Community Parade
    • SEPTEMBER | El Grito Fiesta
    • OCTOBER | Mountain Town Throwdown
    • OCTOBER | Downtown Halloween Fest
    • DECEMBER | Village Lights
    • DECEMBER | Sip & Sparkle
  • THINGS TO DO
    • Top 100 Things to Do
    • Wineries
    • Brewery Map & Passport
    • White Salmon Rafting & Kayaking
    • White Salmon Bike Park
    • White Salmon Bike Trails
    • Kiteboarding
    • Hikes
    • Snowshoe
    • Yoga
  • ABOUT
    • Getting Here
    • Community
    • White Salmon Meeting & Event Spaces
    • White Salmon History
    • Columbia River Gorge Resources
  • CONTACT
  • BINGEN WA
  • PRESS & MEDIA
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Soča Wine Shop & Bar is Open!

Soča Wine Shop & Bar may be our newest business in downtown White Salmon, but the owners are anything but new to creating memorable, tasty, and authentic experiences.  Bethany Kimmel, the owner of The Color Collector, Jure Poberaj, and Nina Jimenez, owners of the White Salmon Baking Co, have joined forces to create Soča.

The Concept of Soča

Soča, pronounced So-Cha, is a concept that brings wine retail, hospitality, and dining under the same roof. It is a natural evolution for Jure, Nina, and Bethany, who as a team, have experience in all aspects of food and wine. “My first job in wine was at a small shop and bar in Jackson, WY,” says Bethany. “While my work and education since 2011 have focused on winemaking, I always dreamed about creating a place where a community could come together to share and enjoy inspiring wines.” When Jure and Nina of the White Salmon Baking Company approached her about collaborating on a wine bar and bottle shop, it was the perfect opportunity to make it a reality.

 

 

From Slovenia to the Columbia River Gorge

Soča is named for the Soča River in northeastern Italy and western Slovenia, near where Jure Poberaj was born. “Not only is it one of the most beautiful rivers in the world, but it was also where Jure’s dad coached the local “kajak klub” and where Jure learned the sport that would eventually bring him to the Columbia River Gorge,” explains Bethany.  The Soča and White Salmon Rivers are sisters in the concept of Soča.

The Columbia River Gorge is an exciting place for wine right now. As a region, it feels defined by energy, growth, and a unique sense of place. Plus you can’t ski and kite on the same day in Burgundy. We all love the wine, community, and lifestyle of the Gorge, and we’re excited to be part of it in a new way with Soča. ~Bethany Kimmel

Wines from Around the World

Soča Wine Shop & Bar is where flavor and curiosity rule, and there is always something new to smell, taste, and discover.  “It is part wine library, part community gathering place, drawing inspiration from enotecas [an Italian word to describe regional wine shops] and local wine shops in other winegrowing regions around the world,” explains Bethany.  Whether shopping for a case of wine or having a glass, stepping inside Soča is to step outside your day and be welcomed to the world of surprise and delight that wine offers to all senses.

 

Soča has glass pours, flights, and an extensive retail selection of wines from around the world.  Whether you are just beginning to learn about wines or are a wine collector, Soča has you covered.  “In my experience, working in a small community like White Salmon gives you a unique opportunity to get to know people’s tastes and wine preferences. This, combined with Jure’s personal and extensive knowledge of the wines of Italy and my work with the broad selection at E&R Wine Shop in Portland, creates an environment where everyone is welcome, and whatever your interest in wine, we are here for you,” says Bethany.

All of us involved in Soča are winemakers ourselves, so farming philosophies, cellar practices, and the people behind the wines matter to us. We are interested in classic and traditionally well-regarded wines as well as innovative new styles, reemerging grape varieties and everything in between~Bethany Kimmel

 

 

Wine and Bites

We all know just how good EVERYTHING is at White Salmon Baking Company.  Now be prepared for expertly designed bites by Jure and Nina to accompany your wine.  When we stopped in, we tried the 3-year house-cured prosciutto plate with White Salmon Baking baguette and the celery & date salad with Parmigiano, Marcona almonds, and lemon vinaigrette. We paired the delicious bites with the 2020 Agnes Paquet Hautes Cotes de Beaune for an overall divine experience.

 


 

Downtown White Salmon is fast becoming a wine, food, and beer destination.  Join us!

Soča Wine Shop & Bar
120 N. Main Ave., White Salmon, WA 98672
Thursday – Sunday 12-8

Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share by Mail
https://explorewhitesalmon.com/wp-content/uploads/2023/01/soca_wine_shop_bar.jpg 1008 756 Explore White Salmon https://explorewhitesalmon.com/wp-content/uploads/2026/02/White-Salmon-Washington-1-300x159.png Explore White Salmon2023-01-02 16:44:252024-12-18 13:36:39Soča Wine Shop & Bar is Open!

OUR PARTNERS & VISITOR INFO CENTER

White_Salmon_Chamber_Member

explorewhitesalmon

🌲#WildforWhiteSalmon🏔️
Tap to read our latest blog posts and plan your getaway 👇🏻

Learning, creating and growing in the Gorge. Just Learning, creating and growing in the Gorge.

Just outside of White Salmon, @livingheartsong offers children a different kind of learning experience, one rooted in nature, creativity and connection.

With the Columbia River Gorge as an extended classroom, Heartsong encourages kids to explore, create and learn through the rhythms of the seasons and the world around them.

We caught up with founder Stephanie Seliga-Soulseed to learn more about the inspiration behind Heartsong, its connection to the White Salmon community and what makes this local program so unique.

👉🏻 Head to the blog for our full Q&A with Stephanie and discover Heartsong Living Arts.

🔗 Read the full story at ExploreWhiteSalmon.com or follow the link in our bio.

Photo credit: @livingheartsong.org

#wildforwhitesalmon
SOMETHING CURIOUS IS COMING TO WHITE SALMON… This SOMETHING CURIOUS IS COMING TO WHITE SALMON…

This Halloween, the White Salmon Masonic Hall is transforming into the MASONIC CASTLE OF CURIOSITIES, an interactive Halloween experience filled with strange scenes, curious characters and plenty of surprises behind its doors.

But before the Castle can open… it needs a crew. 👀

VOLUNTEERS WANTED!

🔨 SCENE BUILDERS + SETUP CREW
Help transform the Masonic Hall with sets, props, decorations and all the wonderfully weird details that will bring the Castle to life. Creative minds are welcome, but no artistic experience is required!

🎭 CHARACTERS + ACTORS
Step inside the story. Dress up, play a character and help bring the Castle’s scenes to life during the event.

🧹 CASTLE CLEANUP CREW
Once the final guests have escaped… errr, left… help transform the Castle back into the perfectly respectable Masonic Hall everyone remembers.

Volunteer for one part or all three. Even a couple of hours can make a huge difference.

Teens, adults, families, theater folks, builders, decorators and anyone who wants to be part of something ridiculously fun for our community are encouraged to join in.

🏰 Want inside the Castle?

Reach out to help us build something curious in White Salmon this Halloween! DM @ivycarpe or head to our stories for link to volunteer form!
THEY WENT LAST YEAR. HERE’S WHY THEY’RE COMING BAC THEY WENT LAST YEAR.
HERE’S WHY THEY’RE COMING BACK!

Now it's YOUR turn! 🍻
MOUNTAIN TOWN THROWDOWN 2026
OCTOBER 10 • WHITE SALMON
🎟️ TICKETS ON SALE NOW [ link in bio ]
Patio season isn’t over yet! The next few days pr Patio season isn’t over yet!

The next few days promise plenty of sunshine in White Salmon, so we’re soaking up every last golden afternoon. Grab a patio seat, order something delicious, sip a glass of Gorge wine or raise a cocktail while the sun is still warm. 🍷🍸

Fall is knocking, but there’s still time to savor patio season. Come spend a sunny afternoon in White Salmon!

Shown:

@socawineshop 
@pixantacos 
@_ganderandgoose_ 
@feastmkt 
@everybodysbrewing 
@henniskitchenandbar 
@tarwater2025 
@ldtwines 
@clyzmwines 
@innofthewhitesalmon 

Save this reel for your next sunny afternoon and tell us: what’s your favorite White Salmon patio? 

#wildforwhitesalmon
The fall issue of @thegorgemagazine has dropped 🍂 The fall issue of @thegorgemagazine has dropped 🍂

Be sure to pick up your copy and check out the feature on the colorful murals bringing art, creativity and a whole lot of local character to downtown White Salmon!

Our growing collection of public art tells the story of this place through local artists, community collaboration and the landscapes that inspire us.

Grab the new fall issue, then come take a stroll through downtown White Salmon and see the murals for yourself! 

#wildforwhitesalmon  #thegorgemagazine
Our final NIGHTS IN WHITE SALMON of the season is Our final NIGHTS IN WHITE SALMON of the season is happening this Thursday, September 17, from 5–9 PM, and we’re sending the season out with plenty of groove!

Roux Dio takes the stage from 5:30–7:30 PM in front of Kula Chiropractic!

This five-piece band serves up an irresistible blend of funk, roots, swamp-boogie and Americana rock, mixing deep grooves, soulful originals, country twang, blues and high-energy jam rock. In their words: it’s the sauce 😎

Come downtown, wander through White Salmon, support local businesses and artisans, grab something delicious to eat or drink and catch the music!

📍Thursday, September 17 | 5–9 PM
📍Roux Dio | 6:00—8:30 PM

It’s the last Nights in White Salmon of 2026, so don’t miss your chance to join us! Tag your crew and make a night of it ✨

Photo courtesy of @roux_dio 

#wildforwhitesalmon
#nightsinwhitesalmon
Our last NIGHTS IN WHITE SALMON of the season is n Our last NIGHTS IN WHITE SALMON of the season is next week!

Join us Thursday, September 17th, for an evening of music, local flavor, shopping, community, and a little something unexpected around downtown White Salmon 🌙

Here’s just a taste of what’s happening 👇🏻

📍 INN OF THE WHITE SALMON
Live music from Three Rivers Jazz Project, featuring Marty Hansen / Boyd Nunley + pizza from @stovepipe.sourdough.pizza + @ridgeofwonderswine 

📍KULA CHIROPRACTIC 
Catch magician Michael Evernaught from 5:00—6:00 PM & live music from jam band ROUX DIO, outside from 6:00—8:30 PM!

📍COLUMBIA LAND TRUST
Doors are open 5–7:30 PM with free pizza, wildlife video footage from the lands where they work, informational handouts, and free wildflower seed packets to take home!

📍TEA LYN’S
Get a tea leaf reading with Jillian Brown, by donation $10–$40. Tea Lyn’s will be offering free iced tea throughout the event!
 the evening.

📍LACEY SPRAY
Discover one-of-a-kind wooden wares crafted from sustainably sourced and salvaged hardwoods—think hand-turned bowls, vases, spatulas + kitchen tools, earrings and more @tru.design 

📍EVERYBODY’S BREWING
Get 20% off Everybody’s merchandise during the event. Time to do a little local shopping!

Grab your friends, wander downtown, shop local artisan wares, discover something new, and make a night of it. 

📍 Downtown White Salmon
📅 Thursday, September 17th

Come out, stay awhile, and support the people and businesses that make this little mountain town such a special place to be ❤️

This is White Salmon after hours ✨

#wildforwhitesalmon
#nightsinwhitesalmon
Community is what makes our town special ❤️ As a Community is what makes our town special ❤️

As a major sponsor of Mountain Town Throwdown, Riverview is helping us bring together the music, food, drinks, local businesses and people that make White Salmon and the Gorge such a special place.

For Riverview, supporting local isn’t just about putting their name on an event. It’s about investing in the businesses, families, nonprofits and organizations that help our community thrive.

Matt Stoneberg, Branch Manager at Riverview Bank, said it best—"Mountain Town Throwdown brings together so many things we value at Riverview: community, connection, local businesses, and having a great time together.”

Now let’s THROW DOWN.

🎶 Live music
🍔 Good food
🍺 Great drinks
❤️ Local businesses
🔥 One unforgettable night

🎟️ Mountain Town Throwdown is October 10, 2026, and tickets are ON SALE NOW.

Bring your friends. Come support local. Raise a glass. Get in on the celebration.

👉 GET YOUR TICKETS by heading to the link in our bio, and read the full story about why Riverview Bank is supporting Mountain Town Throwdown ❤️

A huge cheers to Riverview Bank for showing up, supporting local, and helping make this celebration possible!

#wildforwhitesalmon
#mountaintownthrowdown
#riverviewbank
Follow on Instagram

Explore White Salmon | THE COMMUNITY GUIDE TO WHITE SALMON | Tourism support provided by the City of White Salmon lodging tax funds, guided by White Salmon Main Street, and administered by the Mt Adams Chamber of Commerce | Contact Us

White Salmon, Washington, is located on the historic land of the Confederated Tribes of Warm Springs, the Confederated Bands and Tribes of the Yakama Nation, the Confederated Tribes of the Umatilla Indian Reservation, and the Nez Perce Tribe.  These bands and tribes include the Cayuse, Kah-milt-pah, Klickitat, Klinquit, Know-was-say-ee, Li-say-was, Nimiipuu, Oche-chotes, Paiute, Palouse, Pisquose, Se-ap-cat, Shyiks, Skinpah, Umatilla, Wah-lal-la, Walla Walla, Warm Springs, Wasco, Wenatshampam, Wishxam, and Yakama peoples.

Site Credit: Pacific Northwest Marketing

Link to: Mt. View Grange needs YOU! Link to: Mt. View Grange needs YOU! Mt. View Grange needs YOU! Link to: White Salmon TreeFest 2023 – Pre-Order Now! Link to: White Salmon TreeFest 2023 – Pre-Order Now! treefest_white_salmon_2023White Salmon TreeFest 2023 – Pre-Order Now!
Scroll to top Scroll to top Scroll to top